Sixteen tracks, a wrestling-villain title and his first project under the Mass Appeal partnership.
Westside Gunn has never hidden his love of wrestling, and the new album wears it proudly. HEELMATIC landed on Friday 13 November: 16 tracks on Griselda and Mass Appeal, according to Buzzin Online’s release-day rundown.
The title plays on the heel, wrestling’s villain who leans into the boos. That’s on brand for a man who has built a whole world around that energy.
The guest list is heavy: Nas, Rome Streetz and Stove God Cook$, plus Benny the Butcher and Conway the Machine. Buzzin Online says it’s his first project under the Mass Appeal partnership, alongside his own Griselda imprint. HotNewHipHop also lists it among Friday’s big drops.
It was a busy Friday all round. Benny the Butcher released A Friend of Ours 2, a 10-track set with Black Soprano Family. Conway shared ‘Sarah!’ with Conductor Williams, a taster for his album OTIS, which is due on 20 November, per Today’s Hip Hop.
Why this matters: Griselda’s raw, sample-heavy sound started underground. A Nas feature and a Mass Appeal deal show how far it has come.
