Paris Saint-Germain and Dreamville, the label and collective founded by J. Cole, announced a special-edition kit in a joint Instagram post on Thursday 5 November, USA Today reports.

The look: a rich, deep blue shirt in a fabric that catches the light, with vertical stripes, a collar, long sleeves and all the branding in matching blue. It went on sale in limited quantities for one day only, Friday 6 November, from 11am to 8pm local time at the club’s Champs-Élysées store.

The Paris connection runs through Bas. The Dreamville artist was born in Paris, is a long-time PSG fan and was a mentor at the club’s Music Lab writing camp at the Parc des Princes in March, according to USA Today. French sports-business site Sportune also covered the shirt.

There’s no word on whether the team will wear it in a match. UK fans will remember PSG’s 2024 third kit, made with Central Cee in his signature rose gold. And in Spain, Tyler, The Creator designed Barcelona’s El Clásico kits this season through the club’s Spotify artist series.

Why this matters: Football shirts are music merch now, and music merch is football shirts. Clubs want the culture and rappers want the terraces.